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Empowering Young Professionals to Achieve Financial Freedom Through the Discipline of Fitness-Driven Habits.

Fuel Discipline. Build Wealth. Live Free.

Taking the Guess Work Out of the Lifestyle You Desire.

Thriving in life starts with building great habits. To create them, you must see life as a connected system, not just a series of random events. Our approach to accomplishing this is by teaching you to

  • Create a plan for your financial future

  • Build the body needed to experience life at its fullest through consistent inputs 

  • Become disciplined enough to witness you are capable of all things

  • Escape the debt trap and anxiety you have around money

  • Apply learned principles to every facet of life

PRODUCTS

Digital Download

Create Your Own Fitness Routine

Ever followed a fitness plan or worked with a trainer, only to finish and still feel lost in the gym? Yea, I know the feeling. That's why we created this ebook for beginner and intermediate gym goers! No longer do you have to perpetually spend money to get in shape. Learn the "why" behind the exercises you perform and create your own plans for years to come!

$36

Online Course

Transform the Way You View Money

Tired of just scraping by? Overwhelmed by financial decisions? Or simply unsure of how to take control of your money? You're not alone—and we're here to help. Learn how to mastering the essentials of personal finances with this 101 course. We will cover:​

  • Introduction to Investing

  • Budgeting

  • Banking & Credit

  • ​Debt Management

$47

Virtual

1:1 Coaching

Gain confidence, control, and freedom in both your finances and fitness. Through personalized 1:1 coaching, you'll develop disciplined habits that strengthen your financial health and physical well-being. Whether you're looking to break free from financial stress, build wealth, or create a sustainable fitness routine, this program equips you with the strategies and accountability to achieve lasting success.

Hourly

About Me

My name is Courtney Watson

As a first-generation trailblazer in my family and community, I’ve navigated the worlds of collegiate athletics, investment accounting, and financial literacy. With a degree and six years in the financial industry, I’ve seen firsthand how a strong relationship with money can transform lives.

Too many people feel stuck in survival mode—overwhelmed by financial information but lacking clear, personalized guidance. That’s why I created Finess: to empower individuals to build financial confidence, just as they would their physical strength. Finance and fitness share a powerful connection—both require discipline, consistency, and the right strategy to see lasting results.

Success isn’t a distant dream; it’s built through daily habits. Whether you're ready to take control of your finances, improve your health, or both, I’m here to help you turn challenges into stepping stones toward a brighter future. Let’s start this journey together.

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